As a graphic designer, seeing good design is a very important aspect. In order to create good design, recognizing it is just as important. Below are different examples of design that appeal to me. For this project, I selected a logo, two single pages and one multi-page layout, a website, and a professional design practitioner.
First, I will discuss what good design means to me. Good design has to be colorful, eye-catching, engaging, clean/neat, professional and simple in terms of its composition and typography, with a result of being readable. To me, good design has to be eye-catching and engaging, and that usually goes hand in hand with color. Being able to catch the viewer’s eye and getting them to want to learn more is important, the colors have to be appropriate at the same time. Cleanliness is very important to me as a designer. If the piece is messy or not proportionate or just not clean, I don’t consider it good design. This also goes along with the professionalism of a piece. Lastly, I would consider myself a minimalist when it comes to design. I love for things to be eye-catching, but also simple in terms of its composition and especially the typography within the piece.
For the logo category, I chose Sean Heisler’s “Rocket Golf” logo. I personally love this logo for its simplicity. He only used two shades of green for the entire logo, and the typography is extremely simple, which is appropriate. I believe with logos that the use of a double entendre is extremely effective when done successfully, which Sean Heisler has done here. He used two golf tees and posed them as a rocket. This logo, as well as Sean Heisler’s other work, is very clean and professional. Overall, this logo is very simple and effective and features good design.
Single Page Layout:
This single-page poster was done by the designer Angel A. Acevedo. It was designed for a AIGA (American Institute for Graphic Arts) studio tour in Miami. I love the colors used for this piece. The color palette is very eye-catching and is consistent throughout the poster, continuing from the arrows to the font having the same pink and the top rectangle having the same greenish/yellow. If I saw this in person, it would make me want to go learn more about it. The typography is simple and readable, nothing fancy. The poster is very clean: it has a border and defined space for the design to live in.
This is a brochure done by a designer named Lucas from Poland for a company in Poland called MineralKat. This brochure is very well done. The colors are beautiful and further develop how the company is related to nature and minerals. I love that the designer chose to have that green be the main color and further accent that with other greens for the leaves. It makes me want to read through the brochure because of how engaging it is. I also appreciate the balance of white space and color throughout the brochure. It is extremely important to have white space to counter all of the natural color choices. The type is very simple throughout the brochure, which I found critical because of how colorful it is. The overall brochure is neat and clean, which makes it very readable. The designer did a good job with the space given; nothing seems crammed or out of place.
This website is for the Beekman Hotel in NYC. The Beekman is a very high-end hotel in New York City and its website demonstrates that. The design and navigation of their website is awesome. It is very engaging and features a lot of moving parts like images and such. When first loading into the website, their logo is animated, much like a loading screen/icon. Their whole website is very interactive with its scrolling, hovering over images, etc. A website has to be engaging for it to be considered good design in my opinion. You have to want to make them go through the site and search around and ultimately want to come back and visit the site later on. A more static website won’t have that same effect. This site is very easy to use, with all of its information on the home page, but also allowing you to navigate through separate pages as well in order to get more specific details. The images featured on the site are very good quality and appealing. The type and colors are simple which I found attractive because of the high quality navigation of the site. A screenshot of their website definitely does not do it any justice, go see for yourself! http://www.thebeekman.com
Choice – Poster:
I found this poster when I was looking for the information for the AIGA poster. I do not know the designer of the poster or what it is for; all that was shown was it being under “Gig Posters” on Pinterest. Nevertheless, I love the design of this poster. Why? You guessed it: it’s colorful! The colors are simply beautiful and amazing to look at. I do like that there is some white (or off white) space to help balance it out. I also like that the main type, “The Grand Tour”, is in black and a little bolder. Viewers will most likely see the assortment of colors and the black type first, and be interested in what the poster is for, much like I was. Overall, the design is fairly simple. Basic shapes like circles and such are used for the image, with all of the text taking up the bottom part of the poster. The remaining text is readable, being a simple font, and also reiterates the color used above.
Prof. Design Practice – Sean Heisler:
Sean Heisler is known for his logos. He has designed logos for clients like TBS, Little King, Johansen, etc. Within his logos, he is known for using the double entendre element. In addition to logos, he has also created identities for some of the companies. For example, he created a logo and identity system for the company Johansen, who produces handbags. They manufacture handbags for camera equipment but also strive to have their bags be used for everyday purposes as well. He created logos and icons that represent the company that are put on other products, as seen below:
He also designed the identity of the sandwich restaurant Little King:
I love a lot of his work because of how simple they are. Most of his logos don’t have a lot of color, but are engaging in other ways. I like how simple his colors are and how each logo has an appropriate typeface to go along with it. All of his work is very professional and clean. I think Sean Heisler is a great designer.